There is something to be said for being in a senior marketing position in a big company - and that is free trips that are on offer. This one took 6 people from a range of companies to Brazil with British Caledonian Airways. We had a few days in Rio, then flew north to Recife, before returning to the UK
Recife was off the tourist circuit. I was chatting to the German hotel manager, and without thinking asked him when he came to Brazil - and without thinking he replied "1945"